Digital Marketing Apprentice

Digital Marketing Apprentice (No degree required)

Company: A global leader in industrial gases, technologies, and services for diverse sectors including manufacturing, healthcare, electronics, and energy. We are a world leader in essential gases like oxygen, nitrogen, and hydrogen, offering comprehensive solutions across 60 countries to over 4 million customers and patients worldwide. Location: Birmingham City Centre or Coleshill, Birmingham Hours: 35 hours, Monday - Friday (inclusive of off-the-job training) Salary: £20,000 p/a

Are you a school leaver passionate about the digital world and eager to kickstart a dynamic career in marketing? Do you have a natural curiosity, a drive to succeed, and a knack for problem-solving? We are offering an incredible Digital Marketing Apprenticeship designed to turn your ambition into expertise - no university degree needed!

This isn't just a job; it's a fully supported pathway to becoming an expert in your field, with a nationally recognized qualification. You'll gain invaluable hands-on experience, learn from experienced role models, and receive dedicated mentorship every step of the way. We're committed to building a diverse and inclusive workplace that fosters innovation and embraces the diversity of our employees and customers.

What You'll Be Doing (The Role):

This apprenticeship offers a comprehensive introduction to the digital marketing landscape. You will gain hands-on experience and contribute to our digital success by:

• Monitoring daily sales and creating reports on eCommerce activity, focusing on key KPIs such as UPT, AOV, Customer Reviews, User Experience, Site Speed, and Performance.
• Developing and implementing ethical external link-building strategies.
• Creating a cycle of weekly and monthly SEO website audits and reports.
• Monitoring organic traffic growth and developing keyword optimization and on-page content optimization to increase organic traffic.
• Conducting competitor monitoring (organic traffic, pricing, products, performance, UX).
• Working alongside the digital marketing manager to liaise with supporting digital marketing agencies for various development and research work.
• Potentially producing digital graphics and content using Adobe Creative Suite.
• Staying up-to-date with the latest industry/platform trends, including Google algorithm changes.
• Supporting day-to-day website maintenance and updates.
• Adding new products to the website using our content management system.
• Proactively encouraging online ordering throughout the business, liaising with field sales reps to encourage existing trade account customers to use our online ordering platform.
• Gaining hands-on experience with Search Engine Optimisation (SEO), content creation and editing using Content Management Systems (CMS), and utilising Google tools like Analytics, Search Console, and Merchant Center.
• Working with platforms such as SFDC and Pardot, and using tools like SEMRush for digital insights and competitor analysis.
• Being involved in e-commerce activities, including product listings and optimization for increased traffic and sales, and interacting with Algolia, our AI search function.

What We're Looking For (You're a Match if you have):

• Minimum Level 4 / Grade C in Maths and English
• A determination to learn and grow as a professional
• Good communication skills
• Passion and willingness to learn
• Being proactive and autonomous when required
• Being savvy and problem-solving
• Being hard-working and resilient
• The ability to take in feedback

Why Choose This Apprenticeship?

• Funded Qualification: Your college attendance is fully funded by the business, with full support from an experienced team.
• Real-World Experience: Learn directly on the job, supported by experienced team members, a dedicated buddy, and an assessor.
• Career Growth: This is an accelerated path to becoming an expert in a vital role.
• Inclusive Environment: Join a diverse and inclusive workplace that values your unique talent.
• Fantastic Support: Benefit from both face-to-face and virtual training.

Candidates must be eligible to live and work in the UK.

Pareto values diversity and promotes equality. No terminology in this advert is intended to discriminate against any of the protected characteristics that fall under the Equality Act 2010. We encourage and welcome applications from all sections of society and are more than happy to discuss reasonable adjustments and/or additional arrangements as required to support your application.

If you require this job specification or to apply in an alternate format, please visit the Pareto website.